What do Taylor Swift, Zac Efron, and Betty White have in common? Well, aside from being costars of the upcoming film “The Lorax”, the trio has teamed up to promote the National Education Association’s 2012 Read Across America Day.
Timed to coincide with the March 2nd release of the movie and Dr. Seuss’ birthday, Read Across America Day is an annual event that celebrates reading and gives teachers, students, caregivers, and parents the tools they need to keep kids reading year-round. This year’s theme is “green”, putting an environmental spin on the day and tying-in with the film’s eco-friendly message.
Two promo spots for the campaign have already been released, and boast Swift, Efron, White, Danny Devito, and Ed Helms reading a Seuss style rhyme and inviting viewers to join in the fun. Efron will also join NEA President Dennis Van Roekel in New York for the March 2nd national kickoff.
It seems “The Lorax” is having quite the effect on people already, in addition to the reading campaign, Swift recently described her new green living goals which were inpsired by the film. She also recently donated 14,000 books to the Nashville Public Library. You can see what “The Lorax” does for you when it opens nationwide next month.