Environmental Campaign Launches with New Film ‘The Lorax’
The hype about “Dr. Seuss’ The Lorax” film continues to grow, and not because it features the voices of Taylor Swift and Zac Efron, but because of its ecological message.
To promote the already popular movie and story, along with the environment, Universal Pictures, Illumination Entertainment and The Nature Conservancy have united forces and launched “The Lorax Speaks” campaign.
Fans of the story are asked to “speak for the trees” through Facebook by changing their profile pictures to Truffula Trees from “The Lorax.”
Like the story, the project’s goal is to promote support and awareness for one of the planet’s most endangered tropical forests, Brazil’s Atlantic Forest, which used to cover 330 million acres and is now only 7 percent of its original size.
Just by replacing a profile picture on Facebook, people can make a difference. Or anyone can donate directly to the Plant a Billion Trees campaign started by The Nature Conservancy.
“This exciting partnership goes to show that bringing back the splendor of one of the world’s great forests is not an idea confined to the imagination of Dr. Seuss, but something that people everywhere can do now—by helping plant a billion trees in Brazil—to ensure a future in which the lungs of the Earth are healthy and thriving,” said Sarene Marshall, managing director of the Global Climate Change Team at The Nature Conservancy.
Betty White, Danny DeVito, Ed Helms and Rob Riggle also star in the film that comes out on March 2nd.