Nicky Minaj and Ricky Martin Are the New Faces of MAC Viva Glam
Proving that charity is this season’s must-have accessory, Nicki Minaj and Ricky Martin have joined forces with MAC as the newest faces of the cosmetic giant’s Viva Glam campaign. Both singers have collaborated with MAC to create their own limited edition signature products, as other celebrities such as Lady Gaga, Cyndi Lauper, and Fergie have done before them.
Ricky Martin’s Viva Glam lip conditioner is a lightweight, colorless lip moisturizer. It marks the first time MAC has added a lip balm to the Viva Glam line, which has previously consisted of only lipstick and lipglass. Philanthropy is the new pink, or, in Nicky Minaj’s case, as per her new signature lipstick, it’s the new “Bright Yellow Pink.”
All Viva Glam proceeds go to the MAC AIDS Fund, which has raised $235 million since its inception in 1994. The MAC AIDS Fund serves people affected by HIV and AIDS, regardless of race, age, or sex.
Check out the MAC AIDS Fund and the Viva Glam campaign to purchase MAC Viva Glam products.