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Livia Firth's Valentino Academy Awards DressLivia Firth's Valentino Academy Awards Dress

How Valentino Made Livia Firth's 2012 Oscars Gown

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For the third year in a row, Livia Firth and her Green Carpet Challenge have shown the Oscars red carpet that it is possible to look stunning and support ethical, sustainable fashion at the same time.

Her red Valentino gown last night by all accounts was a hit – and over on the site Eco Age,  there’s great detail into how the recycled PET dress (her 2012 Globes dress used similar fabric) came to be.

“November 2011 and I found myself in a dream,” she writes. “Entering the Valentino Palace where the couture pieces are still designed, cut, sown and created by an expert team of seamstresses who had been there for many years. “The rooms here are filled with skilful women wearing white aprons, sometimes donning gloves so as not to mark the delicate fabrics and exquisite embroideries that they still do by hand. This is a painstaking operation where it takes many weeks to make a single gown.”

Firth goes on to reveal the details of fitting the dress and those involved to make the whole thing a reality; saying that the end result “is the picture of elegance that I’ve always dreamed of since I was about ten.” Adding that it’s “the ultimate Cinderella dress and I think a triumph of ethics and Valentino’s showstopping aesthetics.”

Livia Firth at the 2012 Academy Awards

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