Busy Phillips has been everywhere lately. Her show “Cougar Town” returned two weeks ago and she’s been popping up on red carpets all awards season with best friend and uber-nominee Michelle Williams. Now the actress has announced she’ll be turning her spotlight on the charity Step Up Women’s Network by opening an online boutique that’s profits will benefit the organization.
The store is a part of style site Rue La La‘s “Doing a Little Good” initiative. The program allows celebrities to hand pick items to be sold on the members-only site, the proceeds of which are donated to a charity of their choice. Nicole Kidman curated her own holiday “Doing a Little Good” collection this past December to benefit Stanford Women’s Cancer Center.
Phillips’ shop will feature an eclectic mix of products, from women’s clothing to toys. A mother herself, the star selected items for kids and moms alike, drawing on her own fun and chic style. Featured brands will include Twirl & Twigs, Alex Toys, Tibi, and Port 1961.
The Dawson’s Creek alum’s charity of choice, Step Up Women’s Network, is a national non-profit that connects professional women with underprivileged teen girls. The goal is to create lasting mentor-ships that will help the girls take full advantage of the opportunities presented to them and succeed in the future.
Phillips was quoted as saying, “Step Up Women’s Network is a phenomenal program that is very dear to my heart. Through my ‘Doing A Little Good’ boutique I hope to raise awareness for the organization and encourage moms to enjoy shopping while helping to call attention to a great cause.”
Rue La La members can see the full boutique when it debuts online tomorrow.