Kings of Leon, Colbie Caillat, and a host of other stars have recently added their talents to the MyMusicRx initiative, a program aimed at helping sick children through the power of music.
The campaign is a project of the Children’s Cancer Association, and was announced earlier this week at the SXSW music festival in Austin, TX. The idea is to incorporate music into children’s treatment via music therapy, hallway performances, and free music downloads for patients.
On the MyMusicRx website, patients and supporters are invited to share the tracks that are getting them through their illnesses and let followers know their current “mood”. The site also features a “Band Together” page where kids can find messages and video clips from their favorite stars. Joining Caillat and Kings of Leon on the page are fellow rockers Foster the People, Gavin DeGraw, Yellowcard, Matt Nathanson, and many others.
One participant was quoted as saying, “Usually you’ll be sitting in a hospital with some sort of medicine going into you with like a needle or something. So it involves like a distraction so you can have fun, but also be in a hospital, so it’s not dragging on all day.”
The campaign has also joined forces with iTunes, which has agreed to donate 5 percent of the proceeds from songs downloaded via the MyMusicRx website and app to the group’s work.