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by Kara DiCamillo
Categories: Fashion, Gallery, Lifestyle.
Photo: Conscious Exclusive Glamour Collection

H&M is known for their affordable clothes and when you throw eco-friendly into the mix as well, what is there not to love?

The retailer announced that this will be an expansion to their Conscious collection and celebrities like Michelle Williams, Amanda Seyfried, and Kristen Davis are already snapping up these gorgeous eco-looks and wearing them on the red carpet. The new styles will hit about 100 stores on April 12 and will be available online as well.

Called the Conscious Exclusive Glamour line, it consists of everything from cocktail dresses to wedding dresses to separates. With bold colors and prints, feminine detailing, and beautiful silhouettes, each piece is made from recycled polyester, organic cotton, and hemp. The most expensive piece, a wedding dress, is $299.

A company press release stated that the new “red-carpet” looks “showcases the diversity of what is now possible in greener fashion, with outfits in different styles reflecting the variety of today’s red carpet fashion.”

View the Gallery / 8 Photos »


Via: Glamour

About Kara DiCamillo

Kara began her writing career with TreeHugger.com in January 2005 and is also a contributing writer for TriplePundit, 1-800-RECYCLING.com, Sierra Club Green Home, EcoSalon and her local Newport Patch. Beyond the moat that surrounds her Newport, Rhode Island home, Kara has backpacked Mt. Washington in New Hampshire too many times to count, is a member of the Appalachian Mountain Club, a graduate of the Colorado Outward Bound School and, in real life, she is a public relations director.

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