Starbucks to Open Evolution Fresh Juice Bar
Starbucks is looking beyond the coffee horizon and opening a new fresh juice store in Bellevue, Washington just outside of Seattle.
On Monday, the java loving company will open its very first Evolution Fresh juice bar chain. The store will include the Evolution Fresh juice line, which Starbucks acquired for $30 million in cash in November in order to sell a wider variety of products.
The juice bar will sell fruit and vegetable juices, both fresh and bottled, along with smoothies, wraps, salads and soups, all while offering vegan and vegetarian options.
Evolution Fresh provides organic juices made from the freshest fruits and vegetables. To preserve nutrients, they use a heat-free, high-pressure pasteurization process compared to the ordinary process.
Ever since Starbucks bought Evolution Fresh, it has distributed the product to several retailers including Whole Foods. Starbucks’ company owned-stores will also sell the juices.
You can have your pick of the organic product from pomegranate to cucumber pineapple ginger to an essential greens juice to even spicy lemonade. Sure sounds refreshing.
Still no word on how many juice bars Starbucks plans to open, but the competition with other juice stores like Jamba Juice is apparent.
Do you think Starbucks’ juice bar will outsell its coffee shops and increase its position in the health food world?