DoSomething.org has acquired the beautiful mind, body and face of beloved actor Ryan Gosling for their “Don’t Be Trashy” initiative. And at its center is the “Hey Girl” phenomenon that has, by now, taken over the web completely.
The campaign promotes the importance of recycling. According to the website, the average person throws away four pounds of trash every day. That’s an awful lot of garbage! DoSomething.org has also partnered with Nestlé Waters who is dedicated to doubling recycling rates by 2018 for this special initiative.
As you can see from the ad above, Gosling says “Hey girl, recycling one glass bottle saves enough energy to run energy efficient CFL bulbs for 20 hours, but nothing lights up my life like you.”
DoSomething.org has also created other ads with different pictures of Gosling. In another image, the 31-year-old actor says, “Hey girl, recycling one ton of plastic saves 7.4 cubic yards of landfill space, almost as much space as you take up in my heart.” Click here to see others.
I have a feeling fans of the “Crazy, Stupid, Love” actor will take recycling more serious thanks to the heartthrob. The catchy slogans are sure to reel in hearts all over the country.
Will a “Hey girl” from Gosling inspire you to be the best recycler you can be?