In celebration of World Water Day 2012 on March 22, we’ve got a fabulous giveaway from Levi’s Water<Less!
Levi’s Water<Less jeans reduce the use of water in the finishing process by an average of 25% per pair of jeans – and up to 96% for some styles. In fact, the Levi’s Water<Less Spring ’12 line will save 172 million liters of water.
Plus, they are partners with recent Microist Day beneficiary and Charity Navigator 4-star rated organization: Water.org. Take part in online challenges and earn credits for clean water for someone for life.
Levi’s has taken a new spin on the three R’s: Reduce. Rethink. Rewear. In celebration of World Water Day this week, Levi’s staff members are wearing one pair of jeans all week, without washing them. You can follow the Instagram photos with the hashtag #gowaterless.
They want you to save water, too, by encouraging you to wash your jeans every two weeks, instead of every week, which would save 800 liters of water over the life of the jean.
Don’t have a pair of Water<Less jeans that you want to wear endlessly without washing? You’re in luck! We’re running a giveaway for a $100 Levi’s gift certificate so that you can pick out something for yourself!
Entries accepted through March 31, 2012 at 11:59pm ET. Complete Rules.