Leighton Meester has been the face of Vera Wang‘s “Lovestruck” fragrance since its launch last year. Now the “Gossip Girl” star is joining the designer in another project, this time to benefit those needing bone marrow transplants.
Starting tomorrow, Macys stores nationwide will be giving away a Wang-designed t-shirt bearing the slogan “Share the Love” as a gift-with-purchase of items from the “Lovestruck” line. “Share the Love” is a campaign of DKMS, the largest bone marrow donor center in the world.
Meester will appear in ads for the promotion, to help raise awareness and funds for bone marrow donations. Joining the celeb in the ads will be 19-year-old Kerri Mullen whose life was saved by a bone marrow transplant from a DKMS donor.
Asked about her involvement with the project, the actress turned pop-star was quoted as saying, “‘Share the love’ is an altruistic idea of love — it’s about giving the gift of life to a stranger.”
A Leighton Meester fan blog has captured one of the print ads from the campaign, showing the star sporting the t-shirt which features a romantic heart and floral inspired design. For more information on the “Share the Love” campaign and DKMS visit www.getswabbed.org.
Photo Credit: Helga Esteb / Shutterstock.com