Discovery Kills Planet Green, Renames 'Destination America'
The long slow death of Discovery’s Planet Green will finally come to an end next month.
The network announced via press release today that the world’s first channel originally dedicated to all-things green and sustainable will give way to one focusing instead on all-things “red, white, and blue.” Get ready for “Destination America.” From the release:
“Kicking off Memorial Day weekend, the unofficial start of the summer season, Destination America will be the first network to celebrate the people, places, and stories of the United States, emblazoned with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation. The inclusive network, targeting Adults 25-54, will be available in 59.5 million homes and feature original series covering such diverse subjects as American food from Tex Mex to barbeque; American mysteries from Jesse James’ lost fortune to Area 51; America’s heroes from those who embody the values of our past to those who invent the technology of our future; as well as never-before-seen footage of America’s iconic landmarks, including Yellowstone National Park and the Everglade swamps.”
At one point home to such shows as “Emeril Green”, “The Fabulous Beekman Boys”, and the DiCaprio-produced “Greensburg”, Planet Green was launched in June 2008 as a replacement for Discovery Home. Some $50M was invested in setting up the new network.
Unfortunately, the eco-programming never managed to live up to the expectations of Discovery execs – and the channel has gradually transitioned to other forms of non-green entertainment. CEO David Zaslav said early last year that the company was looking to do something “more meaningful” with the channel; especially in light of its valuable audience of more than 60 million households.
So yea – get ready for series like “Fast Food Mania”, “BBQ Pittmasters”, and this gem: “United States of Food”.
“In this celebration of America’s obsession with meat, each episode is consumed by eats that people across the nation can’t get enough of, from bacon to steaks to burgers.”
Talk about pissing on Planet Green’s grave.
Farewell, PG – you may not have lived up to everyone’s expectations for what a green network could be, but you tried.
“Destination America” launches May 28th.