Back in 2010, the brand new California Spay and Neuter License Plate Program launched. The plates, which promote spaying and neutering dogs and cats to save lives, would fund low-cost and free spay and neuter surgeries. Pierce Brosnan pitched in with the campaign by creating the design featured on the license plates.
Now, the state will be ending the program if enough of the plates are not pre-sold. According to Mother Nature Network, 7,500 plates were to be pre-sold by June 2012, but it has already taken 21 months to sell the approximately 4,000 that have been purchased. The number of plates that needed to be sold was increased from 5,000 to 7,500 because of the $400,000 cost of producing the specialty plates.
California Spay and Neuter License Plate Fund president Judie Mancuso says that anyone who has purchased the plates will receive a refund if the program does not succeed, but also says she’s optimistic that it will. MNN points out that no new specialty plate campaigns have been successful since 2002.
Petco has joined in the campaign to support the spay and neuter plates by putting up fliers in their stores, and Rep. Jose Solorio has introduced Assembly Bill 610, legislation that would extend the program’s deadline into 2013 if passed.
According to the Fund’s website, the Humane Society of the United States, PETA, ASPCA, Best Friends Animal Society and other organizations are also supporting the campaign. They say the plates are important because they raise awareness of the fact that ” over 1 million dogs and cats enter California’s shelters each year, and over half of them are euthanized (killed) simply because there are not enough homes.”