Last year PUMA became the first major company in the world to put a value on its environmental impact to produce its clothing, shoes, and sportswear. The company and its parent group, PPR, published a report that showed the environmental impacts from the greenhouse gases and water consumption that was being used to produce its products. Since then, it has made a commitment to manufacture more sustainably and to develop more sustainable materials.
So it comes as no surprise that PUMA recently published a new policy on its PumaVision site declaring that they prohibit “using leathers, hides and/or skins from animals that have been treated inhumanely” and that they “will not use any animal fur in its products globally.”
Specifically, this policy includes:
– Furs, hides or skins from exotic animals like crocodiles, snakes, sharks or fishes
– Downs and feathers that are plucked from living geese or birds
– Merino wool from sources where mulesing practices are still applied
According to PETA, most of the world’s wool comes from Australia where ranchers perform “mulesling,” or mutilation, to keep the skin of sheep smoother and drier to avoid attacks from flies and maggots. Other companies such as H&M and Adidas have also pledged to stop using mulesed wool.
We’re thrilled that PUMA has taken this step and hope that more companies follow their good example.