Brazilian fashion model, Gisele Bundchen, is at it again with this year’s WED Challenge. World Environment Day is an annual event organized by the United Nations Environment Programme (UNEP) and 2012 marks their 40th anniversary. With an impressive background in environmental activism, Gisele was named a Goodwill Ambassador for UNEP in 2009.
For last year’s event, Gisele went head to head with actor Don Cheadle to see who could collect the most pledged actions from participants. The model took a large lead and will have a forest planted as a result.
This year Gisele and Don will be joined by the likes of actors Ian Somerhalder, Rahul Bose and actress Li Bing Bing. They are encouraging participants to make this year the biggest event ever and are aiming to beat the record for the number of activities pledged in the WED’s 40 years of history. To sweeten the deal, they are giving away a fuel-efficient car to one lucky participant.
Visit www.unep.org/wed/challenge/ to register your action and take part in WED 2012. Be sure to spread the word about your activity and encourage your friends, family and social network to do the same!
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