Disneynature’s “Chimpanzee” had a big box-office opening, earning 10.6 million dollars. The film was so popular with audiences that Disneynature is extending the “See ‘Chimpanzee,’ Save Chimpanzees” donation program until May 3, 2012.
“In theaters just five days, ‘Chimpanzee’ has already given us a lot to celebrate,” said Alan Bergman, president of The Walt Disney Studios. “Led by a young chimpanzee named Oscar, ‘Chimpanzee’ has won the hearts of audiences nationwide. It’s because of that success that we decided to extend our program with the Jane Goodall Institute.”
The proceeds benefit the Jane Goodall Institute, and its dedicated founder, Dr. Jane Goodall, is excited. She said, “We couldn’t be happier to extend this collaboration to help the Jane Goodall Institute better protect chimpanzees and the places they call home.”
Donated through the World Disney Conservation Fund, the money received through ticket sales will benefit wild chimpanzees in their natural habitat. This first-ever extension of a Disney conservation program is proof that the film and it’s stars, two wild chimpanzees, have made an impact on people all over the United States.
With such success, the real plight of wild chimpanzees trying to survive in a shrinking environment will have new help from Jane Goodall, and Disneynature.