The vegan goddess is at it again. Alicia Silverstone is expanding her green empire with a new eco-friendly make-up and skincare line.
She has teamed up with Juice Beauty, a company that offers organic beauty solutions, to create a five-piece collection offering healthy nourishing skincare products.
In an interview with Women’s Wear Daily Silverstone said, “This is who I am. This is not just something I’m slapping my name on. I would never align myself with something that I don’t 100 percent believe in. I think people count on me for that, and I take pride in that.”
Juice Beauty’s chief executive officer, Karen Behnke, is proud of having Alicia on board. “She has effortless beauty. The Juice Beauty girl is similar: quick and easy. They don’t want harsh chemicals, but they want to feel glamorous.”
Silverstone worked for two years to create the organic line and said, “I am a smell person. So, I was looking for a super yummy smell. I did so many smell tests, it was pretty funny.”
She continued, “The texture is really important to me, too, and, obviously, the performance, but I was pretty confident in the combination of ingredients. There is the clinical part of making it work on your skin. Once that part is handled, the fun part is the smell and the texture.”
The collection includes a variety of products including cleanser, moisturizer, lip color, facial highlighter and pressed powder. They range from $16 to $36, which is very affordable for skincare items.
Thanks to Silverstone and Juice Beauty, your skin can now glow and breathe organically.
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