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Colin and Livia Firth at the Prada BallColin and Livia Firth at the Prada Ball

Livia Firth helps Prada Go Green at Met Ball

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Known as the Oscars of the fashion world, the annual Met Ball brings out some of the biggest designers and some of the most outrageous dresses. It is a prestigious event where the who’s who attend and no matter what anyone says, it is all about the red carpet entrances.

Last night at the 2012 Met Ball, Livia Firth, wife of actor Colin, continued her mission to turn that red carpet green, and enlisted some new names to join the cause.

First up was Livia’s own dress, a beautiful, Gothic inspired number that introduced mecca designer Prada to the Green Carpet Challenge (GCC) for the first time.

“I am hugely proud of what this gown has achieved: it represents a GCC first as it’s the first time a designer has used so many different GCC materials in one single piece. And so the black panelled gown mixes certified silks, tulle and chiffon with sustainably harvested ostrich feathers and end-of-line British made lace,” says Livia of her gown. She adds, “it’s testament to the inventiveness of Guisi Bettoni (who put together our GCC fabric library) that even the ostrich feathers are certified!”

The other shining addition to the Green Carpet Challenge family was actress and environmentalist, Cameron Diaz, who walked the carpet in a breathtaking Stella McCartney. This dazzling and embellished dress was made from organic silk in collaboration with the GCC. The designer then added thousands of glass beads and a crystal chain, sparking a new initiative to the GCC; the traceability and sourcing of embellishment materials.

Cameron Diaz

“After the insight we’ve had with fairtrade and traceable jewellery and gemstones, this is something I can’t wait to get started on!” says Livia.

With the addition of such huge players in the design world, I can’t wait to see what the GCC accomplishes next!

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