Alicia Silverstone discusses new organic Juice Beauty cosmetic line with Entertainment Tonight
by Allyson Koerner
Categories: Beauty
Tags: .

Alicia Silverstone just keeps adding to her long list of eco-friendly causes and this time it’s with her new eco-friendly cosmetic/skincare line with organic beauty company Juice Beauty.

The vegan actress recently spoke with “Entertainment Tonight” about the all-natural collection, which includes cleansers, lip colors, moisturizers, facial highlighters and pressed powders.

In regards to why she created the beauty line she says, “Well, because I care so much about health, I also care about . . . you know your skin takes in about 60 percent of what you put into it, so if you want harsh chemicals you may as well drink them because [your skin] is going to soak it all in.

“I wanted to step it up and make a beautiful, sexy line. I love that you can do things that are natural and green, but they’re beautiful and they wouldn’t know the difference.”

Silverstone put her heart and soul into all of the products. She also made sure the packaging is made from 100 percent recycled paper. In the video, she notes the lipstick package is 95 percent recycled material.

For two years, the “Suburgatory” actress worked on the beauty line and is proud of what is available for all women.

“It’s delicious and beautiful and clean and you just feel good about what you’re doing. You feel good about what you’re doing for yourself and you feel good about what you’re doing for the planet, because you’re not causing any harm.”

The collection is available online at Juice Beauty, so be sure to check it out.

Photo Credit: Featureflash / Shutterstock.com

About Allyson Koerner

Allyson Koerner first found her love of writing while attending Westminster College in Pennsylvania, and that passion evolved while she was earning her Master's in Print & Multimedia Journalism at Boston's Emerson College. She's an experienced writer dabbling in all things vegan, green, entertainment and TV-related. Feel free to keep tabs on her over at Twitter: @AllysonKoerner.

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