Best Friends Animal Society, the country’s largest sanctuary for homeless pets, has released the first national spay/neuter campaign aimed at when and why pet owners should alter their pets.
Called “Prevent More, Fix at Month Four,” the spots feature parents reacting to their teenage children’s promiscuity, only to have their kids replaced by their pets. Voiced by “NCIS: LA” actress Linda Hunt and “Modern Family” actor Eric Stonestreet, the campaign aims to help people see their pets as their kids and therefore encourage them to take the necessary steps to keep them from getting pregnant and delivering offspring.
Regarding the humorously clever campaign, Amber Ayers, Best Friends’ senior marketing and creative manager, says “We felt it was important to present the messaging in an attention getting way that didn’t make people feel guilty or sad. When we looked at the research, most people planned on spaying or neutering their pets, but there was just a lot of confusion about when to do so and this leads to the ‘oops’ litter. ”
The society hopes the ads will grow into a “cultural movement,” where, according to Ayers, “It will become commonplace to fix your pet at four months, reducing the number of pets that enter, and ultimately never leave our shelters.”
For more information on this campaign, please visit their website.
via ABC News