The world’s largest primate is speaking out for the world’s smallest primate.
Four-time NBA champion Shaquille O’Neal is starring in a new PSA for Centre ValBio, an organization which helps protect the habitat of Madagascar and its endangered species, including lemurs. Accompanied by National Geographic Explorer and author Mireya Mayor, the PSA raises awareness about lemur conservation and threats to their habitat, which include illegal rosewood logging, deforestation for mining and subsistence agriculture, and illegal rosewood logging.
“Having an ambassador like Shaq speaking for the lemurs is a great way of raising awareness about their plight,” Mayor said. “Centre ValBio is extremely grateful that Shaq is lending his star power to bring attention to the endangered animals and forests of Madagascar”.
After posing with the five-inch, two-ounce creature, the seven-foot-one basketball legend says “All these little fellows and all of the animals of Madagascar need some love.”