For anyone following the fashion trends, there is a clear Eco Chic wave that has been steadily gaining momentum over the last few years. UK based fashion giant, Topshop, has officially joined the movement.
Teaming up with eco fashion brand Reclaim To Wear, they are creating a debut upcycled capsule collection made entirely from discarded materials.
Materials including surplus stock and production off-cuts have gone into the line, which comprises on-trend pieces including ombre bleached denim shorts and color block panel mini and maxi dresses.
Reclaim To Wear was founded in 1997 with the mission to reduce the amount of wasted textiles in the fashion world. The brand’s creative director Orsola de Castro and managing director Filippo Ricci shared their knowledge with Topshop when collaborating on the line.
“This is the first step towards the creation of zero waste design collections. I trust that the Topshop team’s commitment to newsustainable solutions will lead to the reconsidering of consumption versus disposal throughout the whole fashion industry supply chain,” said de Castro.
This will be a great addition to the growing list of green fashion victories, including H&M’s sustainable Glamour Conscious Collection, Stella McCartney’s eco-clothing store in NY, Eco Fashion Week in Toronto and the amazing work by Livia Firth and the Green Carpet Challenge.