H&M Goes Hawaiian For WaterAid
H&M has launched their 2012 line of resort wear to raise funds for international charity, WaterAid. Boasting a fun Hawaiian flare, 25% of the profits from the line will be used to benefit sustainable water resources.
H&M has supported the charity since 2002, raising over £2.2 million, and has helped WaterAid reach out to some of the world’s poorest communities. They focus on enabling them to gain access to a supply of safe water, improved hygiene and sanitation.
H&M for Water, a collection of Hawaiian-inspired resort wear, launched on May 31. The retro inspired collection captures the ease of the Hawaiian lifestyle with dresses and skirts for women in a palm print, as well as bandeau tops and matching skirts in a nostalgic floral print. The line also includes a full range of accessories.
Helena Helmersson, H&M’s Head of Corporate Social Responsibility says “WaterAid is operating in some countries where H&M suppliers are located and we feel that it is very important for us to contribute to better livelihoods for people in these regions. We are very proud of being part of making a difference and of our cooperation with WaterAid.”