H&M For Water
by Crystal Wiltshire
Categories: Causes, Fashion, People.
Photo: www.hm.com

H&M has launched their 2012 line of resort wear to raise funds for international charity, WaterAid. Boasting a fun Hawaiian flare, 25% of the profits from the line will be used to benefit sustainable water resources.

H&M has supported the charity since 2002, raising over £2.2 million, and has helped WaterAid reach out to some of the world’s poorest communities. They focus on enabling them to gain access to a supply of safe water, improved hygiene and sanitation.

H&M for Water, a collection of Hawaiian-inspired resort wear, launched on May 31. The retro inspired collection captures the ease of the Hawaiian lifestyle with dresses and skirts for women in a palm print, as well as bandeau tops and matching skirts in a nostalgic floral print. The line also includes a full range of accessories.

Helena Helmersson, H&M’s Head of Corporate Social Responsibility says “WaterAid is operating in some countries where H&M suppliers are located and we feel that it is very important for us to contribute to better livelihoods for people in these regions. We are very proud of being part of making a difference and of our cooperation with WaterAid.”

About Crystal Wiltshire

Crystal wears her passion for the environment proudly on her sleeve...as well as through the recycling symbol tattooed on her wrist. True story! With a frightening addiction to social media, Crystal posts on 17 networks...& counting. More importantly, as a mom & a woman, Crystal is highly focused on leading by example for her family. She uses her blog, Ideally speaking..., to share funny parenting stories, but also to motivate others into social involvement, healthy living & human equality, writing with an idealistic outlook on life. Connect with Crystal on Twitter.

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