Don Cheadle wants kids to read and he is helping kids do just that by joining with Reading Is Fundamental’s latest campaign “Book People Unite.” A recent tweet from @IamDonCheadle reads: “Fact: only 1 book for every 300 kids living in poverty. Watch RIF’s PSA & help get books to kids. http://bit.ly/bookpeopleunite @RIFWeb.”
Since 1966 RIF has been placing free books in the hands of poverty-stricken children. Over 400 million new, free books have been placed in the hands of 35 million kids. However, there are still kids in the U.S. who don’t have access to the many worlds that only exist in books. RIF’s newest campaign seeks to bring those with a love of reading together to help get books into the hands of those who need them most.
Reading can change the life of a child. A child who is a solid reader will perform better in school, will have a better grasp of language, and is more likely to succeed in life. Children who don’t have access to books and who do not achieve basic levels of reading proficiency become disadvantaged in American society as they get older and are more susceptible to anti-social behaviors.
Sadly, two-thirds of America’s children living in poverty have no books at home and access to books at public libraries and schools is getting harder every day. Many public libraries have been forced to change their operating hours to save money or have been forced to close down, creating one more road block for children’s access to reading materials.
Through the “Book People Unite” you can join Don Cheadle by telling the world that you’re a Book Person and taking the pledge to “declare your belief in the transformative power of books, especially for young minds.”
RIF’s “Book People Unite” PSA features several of America’s most beloved book characters including Curious George, Clifford, Babar, The Three Little Pigs, Little Red Riding Hood and many more. The original song accompanying the PSA was produced by the Roots and celebrity vocalists Jack Black, Chris Martin, John Legend, and many others helped make the PSA come together. RIF’s PSA even has special cameo from Levar Burton, host and producer of Reading Rainbow.
Burton said of the PSA and the power of books, “I have witnessed time and again the transformative power of books. Whether it’s a bound book or an e-book, reading helps children overcome obstacles—opening doors to a wider world of experiences.”