The Rio+ 20 Earth Summit is well underway and has brought together the likes of political leaders, UN officials, community civil representatives, activists and celebrities, to work towards real policies for equality and environmental protection.
One well-spoken celebrity in attendance is UN Goodwill Ambassador and actor, Edward Norton. As the ambassador for biodiversity, Norton is there to help bring awareness to an alarming lack of species protection from current policies.
In a news conference held on day two, Norton attributed the lack of awareness to the fact that many people do not feel the immediate effects of species extinction, but the effects are there, nonetheless.
“Loss of biodiversity is a very difficult form of environmental degradation for people to wrap their minds around. They don’t see species disappearing in front of them in a short time-frame. They don’t necessarily see and feel every day their reliance on biodiversity.”
The actor went onto to explain how people often don’t realize how biodiversity touches their daily lives. He outlined that it is his role as goodwill ambassador to show the link between human survival and our reliance on the planet’s many other animals and plant species.
Joining Norton were Robert Redford, Penelope Cruz and former Beatle Paul McCartney and a host of other powerful celebs to sign Greenpeace’s petition for the creation of a global sanctuary around the North Pole, with a specific ban on offshore oil drilling and an end to unsustainable fishing.
Jaguar PS / Shutterstock.com