Olivia Wilde Partners With Alternative Apparel for Haiti
Combining her love for fashion and her love for Haiti, Olivia Wilde has teamed with Alternative Apparel to help rebuild the devastated country. Like Jared Leto, Wilde used to visit Haiti as a child with her parents, and her passion for it lead her to be one of the first celebrity volunteers to travel to the country after the earthquake in 2010.
Since then, she has created a charity called Campaign Happiness, which helps the locals rebuild. Now, by partnering with Alternative Apparel, she has created a messenger bag that benefits the Academy for Peace and Justice, a secondary school in Port-au-Prince. It’s made from vintage army canvas, antique brass hardware, and pebbled leather trim and converts from a cross-body messenger into a backpack.
She tells Vogue magazine, “I’ve been trying to figure out how to combine conscious commerce with my love for fashion. I wear [Alternative Apparel’s] sweatshirts every day and live in their maxi dresses. And [the owners are] good people!”