“Real Vegans,” part of a new campaign by VegMichigan, a non-profit organization that promotes plant-based nutrition, features real life, primarily non-celebrity, vegans on billboards in and around Detroit. The goal of the campaign is to give a relatable, everyday face to veganism and show that it is suitable for everyone, not only radical health enthusiasts, hippies, or celebrities.
They apparently made an exception to this rule by including retired professional basketball legend John Salley in the campaign.
“Veganism used to be considered a fringe movement,” says Paul Krause, president of VegMichigan. “But with rising awareness about factory farms, obesity and other health and environmental concerns, more and more people are thinking about the impact of their food choices.”
“Vegans are healthy, vibrant, compassionate…and a growing segment of the population. We’re excited to have a star like John Salley to help show that vegans are real people.”
via Vegetarian Star