Lauren Conrad launches eco-fashion collection XO(eco)
by Allyson Koerner
Categories: Beauty, Fashion, Lifestyle
Tags: .

It’s no secret that Lauren Conrad loves fashion; after all she wasn’t shy about showing off her style while starring on the MTV reality series “The Hills.” Well, now she is showing her passion for fashion through her new eco-friendly line called XO(eco).

The reality starlet and fashionista recently launched a new line with help from BlueAvocado, which offers eco-products for women on the go, and Repreve, a recyclable material company. The XO(eco) line provides “sustainable lifestyle products for travel, beauty and shopping.”

“We wanted to create an eco-collection of functional, really cute products so that people can be doing a good thing, but also look good while they’re doing it,” Conrad expresses. “There’s so much buildup of garbage in our landfills and oceans and it’s compromising our environment, marine life and their habitats.”

Conrad’s collection is made from Repreve, a fiber product crafted from reclaimed, used plastic bottles that are recycled into yarn and then made into items like XO(eco).

The very affordable eco-line offers a range of products like a beauty kit made from 6.5 recycled plastic bottles and a hot iron bag, for your straightener, made from three recycled plastic bottles. One of Conrad’s favorite items is the XO(eco) shopper that is designed from seven recycled plastic bottles.

The collection was first announced in January and now it has come to life. “By using recycled materials by Repreve, I feel that the collection represents easy steps that we can all take where looking good and doing good are aligned,” she says.

For more information, watch the video below and to purchase XO(eco), visit Amazon.

About Allyson Koerner

Allyson Koerner is a graduate from Emerson College where she obtained her Master’s in Print & Multimedia journalism. Passionate about writing, reading and entertainment, she is looking to make her way into the journalism profession.

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  • skincandyvitamins

    Thanks Lauren for such a thoughtful line!! I really like the Eco-Shopper.