Actress, mom and business owner Jessica Alba is adding to her list of accomplishments. Her company, Honest.com, just received B Corporation Certification, since it benefits and “harnesses its power and resources for public good,” its website revealed last week.
This achievement shows that Alba and The Honest Company are truly healthy and eco-friendly. “This designation is much like a Fair Trade or LEED certification and signals that we are committed to making a profound social difference, safeguarding people and the planet, and meeting higher standards of transparency, performance and accountability,” the website states.
Alba and co-founder Christopher Gavigan, who is married to “Grey’s Anatomy” actress Jessica Capshaw, created the company to provide safe, non-toxic baby products for parents looking to use the best and most “honest” items on their children.
“When I became a mom, I finally became the person I am, that I always should have been. It’s the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start,” Alba said.
Well, it seems she and Gavigan have done just that and now have certification to show their successes. “Having a third party evaluate your business and product processes and measure your performance is really motivational. Seeking B Corp certification and submitting ourselves for review was a necessary and proactive step to make sure we’re doing better from the start,” Gavigan said.
Honest.com joins over 500 certified organizations across 60 industries that dedicate their time and energy in “redefining what success means in business.”
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