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Richard Branson wants alternative to plastic.Richard Branson wants alternative to plastic.

WATCH: Richard Branson Wants Plastic Alternative

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At this point, we’ve all heard about the Great Pacific Garbage Patch. It’s been estimated that the mass of the patch is 100 million tons and has one of the highest levels known of plastic particulate suspended in the upper water column. The impact of the patch on ocean life in the Pacific Ocean makes us shiver, but what we didn’t realize is the impact it’s having on the surrounding island habitats as well.

Early this morning Richard Branson tweeted about a media project called MIDWAY, which takes place on one of the remotest islands on the planet. Over the span of a few years on Midway Island filmmaker Chris Jordan and his team from MIDWAY has found tens of thousands of baby albatrosses dead. Their bodies are filled with none other than the plastic from the Garbage Patch, such as plastic bottle caps.

On Branson’s blog he asks, “Does anybody have a great idea for alternatives to using plastic to secure bags at airports? Let’s hear your imaginative ideas. It would only be a small step in helping solve the plastic problem, but it is worth doing everything we can to tackle this crucial issue. ”

Watch this disturbing trailer and let’s hear your ideas as well.

MIDWAY : trailer : a film by Chris Jordan from Midway on Vimeo.

Photo via: Shutterstock.com

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