Her claim to fame may be her thirty minute meals, but Rachael Ray is also well known for her commitment to animals. She created her own line of dog food, Nutrish, and donates all proceeds of its sales to animal welfare organizations such as the ASPCA.
Accordingly, the ASPCA has launched the 2012 ASPCA Rachael Ray $100,000 Challenge, a groundbreaking three-month competition that calls on animals shelters nationwide to use creative ways to increase pet adoptions. Participating shelters have the opportunity to win part of more than $500,000 in ASPCA prize grants, including a grand prize of $100,000.
Beginning today and throughout the weekend, contestants will kick-off the competition through special promotions, discount adoption fees, adoption events, and more. Tech savvy contestants and supporters are encouraged to join the ASPCA by tweeting the hashtag #100KChallenge on Facebook and Twittter to draw attention to the contest and hopefully increase adoptions.
Bert Troughton, vice president of community outreach for the ASPCA, says “We’ve been watching as the contestants gear up for events and get the most wonderful animals ready for adoption. We can’t wait to see the photos of all those happy families who will find their new best friends over the next three months. In this competition, everybody wins – especially the animals.”
Contests will work to save, at minimum, 300 more cats and dogs during August, September, and October of 2012 than they saved during the same period the preceding year. The shelter that achieves the greatest increase in adoptions during this period will be awarded the grand prize of $100,000 by Rachael Ray and the ASPCA. $25,000 will be awarded to the shelter with the second greatest increase.; the contestant who best engages its community members in efforts to save pets’ lives will also be awarded $25,000. Between $5,000 and $40,000 in additional grants will remain to be given to the eligible organizations that perform the best in their divisions.
To see a complete list of events as they are scheduled – including those scheduled for this week’s kick-off – click here throughout the contest. To find a contestant near you, please click here. For more information about the 2012 ASPCA Rachael Ray $100K Challenge, please visit www.aspca.org/100kchallenge.