TOMS launches shoes to protect sharks.
by Kara DiCamillo
Categories: Animals, Causes, Fashion, Lifestyle.
Photo: TOMS.

With Shark Week kicking off a few days ago on the Discovery Channel, TOMS shoes released their newest line of limited edition Classics directed towards, well, shark preservation. By collaborating with University of Miami’s RJ Dunlap Marine Conservation Program the newest design is vegan with nautically-inspired madras, and lined with shark silhouettes. Proceeds from each pair go to protect sharks and their habitats.

Blake Mycoskie, founder of TOMS, participated in University of Miami’s Summit Series in which young entrepreneurs gathered to discuss ideas to better the world. Within the Summit Series, Dr. Neil Hammershlag, director of the RJD Program, organized a shark research trip in order to educate others about marine conservation. After the shark tagging trip, Hammershlag and his team approached Mycoskie with the idea of the Shark Shoe and the creative process began.

The Shark Shoe is available through the TOMS website for $54 and apparently has been quite popular. Sorry ladies, they are sold out of ours.

About Kara DiCamillo

Kara began her writing career with TreeHugger.com in January 2005 and is also a contributing writer for TriplePundit, 1-800-RECYCLING.com, Sierra Club Green Home, EcoSalon and her local Newport Patch. Beyond the moat that surrounds her Newport, Rhode Island home, Kara has backpacked Mt. Washington in New Hampshire too many times to count, is a member of the Appalachian Mountain Club, a graduate of the Colorado Outward Bound School and, in real life, she is a public relations director.

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