Many of you have already likely seen the new “Follow the Frog” video by Max Joseph – but it slipped under the radar for me, so yea.
Commissioned by the Rainforest Alliance to promote their certified products line, the three-minute bit answers the “what-if-you-decided-to-really-take-action” for the rainforest question and turns it into an amusing series of unfortunate events and consequences.
Joseph, the former Creative Director of Video at GOOD Magazine, is a rising star in the viral marketing world. As he writes in his bio, he’s the other guy in that wildly popular Nike “Make it Count” video from earlier this year. Ironically, I just praised earlier this morning another video about natural candy maker UNREAL that he just released.
Max is rocking the natural world with great videos that feature cool messages. I dig it.
So does DiCaprio – last week he tweeted:
— Leonardo DiCaprio (@LeoDiCaprio) September 20, 2012
Check out Follow the Frog below: