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by Michael dEstries
Categories: Entertainment, Environment, Film/TV
Tags: .
Photo: Stellar Energy

James Cameron has unveiled the first big step in his effort to make the filming of the “Avatar” sequels net zero with the installation of a massive solar array at Manhattan Beach Studios in California.

First announced in early 2011, the decision to add solar to the new home of Cameron’s Lightstorm Entertainment production company was part of $5M in improvements the director personally shelled out to implement. The new system, created by Stellar Energy and unveiled this week, consists of three large roof-mounted photovoltaic arrays and features 3,692 solar modules and three inverters, which produce enough electricity to power LEI’s sound stages and offices.

“The Avatar sequels are a great opportunity to show how we, as a production company, can make clean green solar energy as we go. Going into Avatar 2 and 3, we are going to be able produce enough solar energy to handle the entire electrical demand for our computers and performance capture systems here at MBS Media Campus,” said Cameron. “We have to do this for the future, for our children, and as a moral responsibility to the planet.”

The 58-year-old director, who earlier this year purchased over 2,200 acres of natural paradise in New Zealand, has also recently gone vegan.

“It’s not a requirement to eat animals, we just choose to do it, so it becomes a moral choice and one that is having a huge impact on the planet, using up resources and destroying the biosphere.”

Beyond making the film sets for both sequels more sustainable, Cameron also has a plan in place to use profits from trilogy to benefit environmental orgs.

“Fox has partnered with me to donate a chunk of the profits to environmental causes that are at the heart of the ‘Avatar’ world,” Cameron said last year. “I didn’t want to make more ‘Avatar’ movies without a grander plan in place.”

Check out a video of Cameron and his producing partner Jon Landau talking about the new array below.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • guest

    I wonder what the carbon foot print is for all of the movie theaters to show his movies, cars to transport people to the theaters, the computers power for people who watch them online, the DVD production and distribution footprint…. He works in an industry which inherently has a HUGE carbon footprint..