Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

james cameron solar power avatarjames cameron solar power avatar

Solar-Powered Avatar: James Cameron Reveals New Array

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

James Cameron has unveiled the first big step in his effort to make the filming of the “Avatar” sequels net zero with the installation of a massive solar array at Manhattan Beach Studios in California.

First announced in early 2011, the decision to add solar to the new home of Cameron’s Lightstorm Entertainment production company was part of $5M in improvements the director personally shelled out to implement. The new system, created by Stellar Energy and unveiled this week, consists of three large roof-mounted photovoltaic arrays and features 3,692 solar modules and three inverters, which produce enough electricity to power LEI’s sound stages and offices.

“The Avatar sequels are a great opportunity to show how we, as a production company, can make clean green solar energy as we go. Going into Avatar 2 and 3, we are going to be able produce enough solar energy to handle the entire electrical demand for our computers and performance capture systems here at MBS Media Campus,” said Cameron. “We have to do this for the future, for our children, and as a moral responsibility to the planet.”

The 58-year-old director, who earlier this year purchased over 2,200 acres of natural paradise in New Zealand, has also recently gone vegan.

“It’s not a requirement to eat animals, we just choose to do it, so it becomes a moral choice and one that is having a huge impact on the planet, using up resources and destroying the biosphere.”

Beyond making the film sets for both sequels more sustainable, Cameron also has a plan in place to use profits from trilogy to benefit environmental orgs.

“Fox has partnered with me to donate a chunk of the profits to environmental causes that are at the heart of the ‘Avatar’ world,” Cameron said last year. “I didn’t want to make more ‘Avatar’ movies without a grander plan in place.”

Check out a video of Cameron and his producing partner Jon Landau talking about the new array below.

Like us on Facebook:
  • guest

    I wonder what the carbon foot print is for all of the movie theaters to show his movies, cars to transport people to the theaters, the computers power for people who watch them online, the DVD production and distribution footprint…. He works in an industry which inherently has a HUGE carbon footprint..

Beyoncé and Jay-Z sell out veganism for ticket giveaway

Veganism deserves better than constantly being considered something to be bribed, dared or loosely entered into.

Month one of “the year of the vegan”

News outlets are abuzz with the promise of new vegan products, celebs, and services and how that is somehow a fresh affirmation that our world is one turn closer to being fully free from animal use.

What About: “No-Kill” Eggs?

The reason for these advancements is not a sense of justice – because that can only mean going vegan – but is primarily driven by economics.

Vegandale Brewery offers the ultimate vegan night out

This brewpub helps veganism shed its stay-home-and-eat-tofu stereotype.

Don’t blame vegans for the shame you feel about using animals

The shame Carly Lewis claims veganism casts over her is more likely the ghosts of moral uncertainty, spectres that are more likely fish than cows, wondering how morality can possibly be used as ammunition in favour of murder.