Ellen DeGeneres is taking her animal advocacy to the virtual world – with a brand new shiny Facebook game that actually helps real animals.
Called Joy Kingdom and created by Sojo Studios, the game allows players to help Amani, King of the Animal Spirits, restore their world after shadows have stolen away all of the Joy. According to the release, players work together and overcome challenges to clear away the shadows and put the “joyful roar” back into Joy Kingdom. In the process, players earn a currency called Joy, which they are able to contribute to their choice of charitable projects in the real world.
“I’ve always said I like speaking for animals, because they can’t speak for themselves,” DeGeneres said. “And now I’m going on Facebook for them, because my cat can never remember her password. Joy Kingdom is fun, and I’m excited about how many animals we’re gonna help.”
According to the release, Justin Bieber, who earlier launched another philanthropic game on Facebook called WeTopia, is also lending his support to Joy Kingdom.
“In WeTopia, people get to have fun while helping kids around the world,” added Bieber. ”In Joy Kingdom, players get to do the same, but while helping real animals. I’m blessed to be in a position to support causes that I believe in. I hope that when my fans play Joy Kingdom they feel the same way.”
So, yea, this is awesome. To try out Joy Kingdom, hit the official site here.