Rachael Ray, whose first name continues to elude my spelling skills, is putting the final touches on a cat food line from her popular charitable Nutrish line for dogs.
Launched in July 2008, Nutrish is gaining traction with pet owners looking for food that’s not only natural, but helpful to animal welfare orgs around the nation. Total charitable contributions are expected to hit over $4M by the end of this year.
“Nutrish is made to human standards. I’ve tried the kibble myself,” said Ray of the line – which features no artificial preservatives, flavors or colors. “And the wet food looks like real food, not brown mush.”
Speaking of that wet food, Ray recently launched a three-day “Pup-Up Food Truck” tour through NYC offering dogs free samples of the new line, as well as raising the profile of local adoption groups. On Thursday, pooches from the Best Friends Animal Society were on hand to sample a menu that included chicken muttballs, chicken paw pie, beef stroganwoof and tail waggin’ turkey.
Should the doggie food truck prove popular, the 44-year-old has plans to expand it to other cities around the nation to draw attention to pet adoptions, shelters, and naturally her pet food.
In an interview with the NY Times, Ray says that future products are on the horizon.
“For some people, pets are as important as anyone in the family,” she said. “We’re going to have more Nutrish products this year and next. And we’ll have food for cats, too, because of my mom.”
Also on Ecorazzi: ASPCA Launches Rachael Ray $100K Challenge