Javier Bardem at the Skyfall London premiere
by Michael dEstries
Categories: Fashion, Lifestyle
Tags: , .
Photo: INFPhoto.com

Actor Javier Bardem may be known for creating some sinister villains on-screen, but the 43-year-old showed a soft-spot for the environment Tuesday night during the London premiere of the new Bond film “Skyfall.”

Bardem was participating in Livia Firth’s Green Carpet Challenge, which this year has been teaming A-list starts with A-list fashion designers to bring more ethical and sustainable creations to the Hollywood scene.

“The first man to wear Gucci for the Green Carpet Challenge, Bardem’s black three-piece Signoria tuxedo didn’t disappoint,” announced Firth’s Eco-Age site. Made from 100% organic wool with recycled-satin lapel and trim detail, an 100% organic cotton white dress shirt and recycled satin bowtie, the materials were produced in compliance with the Global Organic Textile Standard and finished with Gucci’s luxury signature.”

In her blog on UK Vogue, Livia praised Bardem’s willingness to go green. “The materials were produced following GCC criteria as the great design house, Gucci once again worked with us to realise a dream of ours: to get sustainable style on to the Bond red carpet.

“Javier, you are our latest hero,” she added. “A counter intuitive position for Bond baddie but there we are.”

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • http://www.facebook.com/sbennett315 Sandy Bennett

    He IS the best actor on earth as well as the sexiest. Now if only he’d shave his face.