Designer David Peck's Eco-Friendly CrOp Collection
This editorial feature was made possible by EcoLuxey, New York’s EcoHoliday Gift Market, happening December 8 & 9, 2012 in SoHo, NYC.
When it comes to creating local, eco-friendly fashions, Houston-based designer David Peck is at the head of the game.
He’s been designing since 2006, when he launched his high-end David Peck Collection, but these days it’s his sustainable CrOp fashion line that’s generating plenty of buzz. Short for Creative Opportunities, the collection, which he launched in 2010, is manufactured entirely in the United States and was founded on the principle of giving back.
According to Peck’s blog, “CrOp by David Peck is a fun and quirky clothing line with a conscience…Each CrOp collection is done in collaboration with other creative professionals who value giving back. CrOp’s goal is to develop a network of artists who can generate even greater opportunities together. A portion of the profits of each CrOp garment sold will go directly to fund a cause that inspired the collection.”
Each season’s designs are inspired by a cause close to Peck’s heart; his Spring 2012 line focused on New Orleans and its resilience in the face of disasters such as Hurricane Katrina and the BP oil spill. Prints in the collection drew inspiration from New Orleans landmarks, including Commander’s Palace and Audubon Park, as well as from the inside of a Zapp’s potato chip bag.
“I really love the idea of historical preservation and it makes me sad when old things go away,” he explains. “I wanted to celebrate that and take those older things that the people in the city value and turn them into something other people could enjoy, as well.”
Peck’s charitable partner of choice for the New Orleans-themed collection was The Gulf Restoration Network. “The Gulf Restoration Network focuses on restoring the Gulf Coast not just for eco-reasons,” he says. “I really like that they are involved in all aspects — they care about people and they care about the environment. They really understand the impact that the environment has on our lives.”
His generosity to the region did not go unnoticed; five of the designs from the collection were inducted into the textile archives at the Louisiana State Museum.
For the Fall/Winter 2012 collection, Peck’s charity partner is Covenant House Texas, a Houston-based organization that has been helping kids in crisis since 1983. Covenant House works to keep youth off the streets through both residential and outreach programs.
This latest collaboration is part of a two-season partnership that “seeks to help raise awareness and generate community support to at-risk youth under the age of 21.” The partnership kicked off in September with the launch of Y.A.C.H.T. — Young Associates for Covenant House Texas — which is a professional organization dedicated to raising funds for the charity.
CrOp’s Fall/Winter line features jewel tones, plaids and exotic prints.
Environmental consciousness and sustainability are driving forces at CrOp. Peck chooses every item — from organic fabric to low impact dye to fair trade fibers — with care.
“Can we do good while producing?” Peck asks. The answer is yes. “There’s an inherent amount of waste in anything that you do. [The question is] how can we do it in a way that has the least impact on the environment and the most positive impact on people’s lives? We try to do little bits and pieces along the way to change the story and build awareness.”
Of course, that applies to more than just choosing the right materials. Peck is also focused on building a strong, positive workforce for his Houston factory. One way he accomplishes this is by employing and training local women, many of whom are learning English as a second language.
“A lot of the women that first come to work with us don’t have a lot of skills,” he says. “There’s not a huge manufacturing base for clothing in Houston, but we take the time to train them and they can work their way up and gain skills and then are able to earn a living through that.”
“I’m proud of the fact that we’re able to do this and create another economic layer to Houston’s economy, aside from the oil and gas industry. We’re creating jobs locally.”
All this hard work is paying off for Peck and his employees. CrOp is gaining popularity, and the clothes have been featured in a slew of magazines, including Marie Claire, InStyle and People Style Watch, as well as TV shows such as the CW’s “Hart of Dixie.”
Celebs are also showing support for the company. CrOp clothes have been spotted on Kate Bosworth, Jaime King, Giuliana Rancic, Mayim Bialik, and Maggie Grace.
For more on CrOp, including upcoming collections and a giveaway, check out the blog.
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