Mercy for Animals knows just how to get people to think twice about eating turkey this Thanksgiving. And they intend to spread that message as far and wide as possible.
Last week the organization made their undercover investigation of Butterball public. Workers were caught kicking and stomping on birds, dragging them by their wings and throwing them onto the ground. Mercy for Animals reports that the “birds suffering from serious untreated illnesses and injuries, including open sores, infections, and broken bones” and “workers grabbing birds by their wings or necks and violently slamming them into tiny transport crates with no regard for their welfare.”
The story was covered by major news outlets, but MFA’s goal is to get that footage in front of as many people as possible, so they went above and beyond. They made their own commercial, currently playing in Los Angeles, Chicago and Raleigh/Durham on stations like Food TV, Family, Animal Planet, ENT, MTV and VH1.
Watch the video and see for yourself the ad that is going to make millions of Americans question their turkey dinner.
About Ali Berman
Ali Berman is the author of Choosing a Good Life: Lessons from People Who Have Found Their Place in the World (Hazelden) and Misdirected (Seven Stories Press). She works as a humane educator for HEART teaching kids about issues affecting people, animals and the environment. Her published work can be found on her website at aliberman.com. In early 2012 Ali co-founded flipmeover, a production company with the mission to use media to raise awareness of social issues.View all posts by Ali Berman →
