Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

WATCH: Mercy for Animals Airs Commercial on Butterball Abuse

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

Mercy for Animals knows just how to get people to think twice about eating turkey this Thanksgiving. And they intend to spread that message as far and wide as possible.

Last week the organization made their undercover investigation of Butterball public. Workers were caught kicking and stomping on birds, dragging them by their wings and throwing them onto the ground. Mercy for Animals reports that the “birds suffering from serious untreated illnesses and injuries, including open sores, infections, and broken bones” and “workers grabbing birds by their wings or necks and violently slamming them into tiny transport crates with no regard for their welfare.”

The story was covered by major news outlets, but MFA’s goal is to get that footage in front of as many people as possible, so they went above and beyond. They made their own commercial, currently playing in Los Angeles, Chicago and Raleigh/Durham on stations like Food TV, Family, Animal Planet, ENT, MTV and VH1.

Watch the video and see for yourself the ad that is going to make millions of Americans question their turkey dinner.

Like us on Facebook:
0 Comments

Beyoncé and Jay-Z sell out veganism for ticket giveaway

Veganism deserves better than constantly being considered something to be bribed, dared or loosely entered into.

Month one of “the year of the vegan”

News outlets are abuzz with the promise of new vegan products, celebs, and services and how that is somehow a fresh affirmation that our world is one turn closer to being fully free from animal use.

What About: “No-Kill” Eggs?

The reason for these advancements is not a sense of justice – because that can only mean going vegan – but is primarily driven by economics.

Vegandale Brewery offers the ultimate vegan night out

This brewpub helps veganism shed its stay-home-and-eat-tofu stereotype.

Don’t blame vegans for the shame you feel about using animals

The shame Carly Lewis claims veganism casts over her is more likely the ghosts of moral uncertainty, spectres that are more likely fish than cows, wondering how morality can possibly be used as ammunition in favour of murder.