livia firth green carpet challenge
by Michael dEstries
Categories: Beauty, Fashion, Lifestyle
Tags: .
Photo: ECO AGE/JASON OLIVE PHOTOGRAPHY

Livia Firth, eco-fashionista and founder of the Green Carpet Challenge, has her eyes on the First Lady as someone she would love to see wear more ethical designs.

“She’s not strictly speaking a celebrity, but she’s one of the most inspiring women ever!,” Firth said during the 2012 Red Hot Women of the Year Awards. The 43-year-old also revealed that she’s planning on making next year’s challenge even larger.

”We already proved that ethics and aesthetics match and the red carpets are a big opportunity to communicate that. I’m hoping that we’ll keep doing what we do and more and more designers will want to join in. My ultimate goal is in a year’s time is to have a dedicated lane at the Oscars for people who are not wearing Green Carpet Challenge.

”We are collaborating with a lot of big names, more are in the pipeline for the next awards season which I can’t reveal yet. It’s very exciting!”

Earlier this month, Firth was honored as a Leader of Change for 2012, at the United Nations and Foundation for Social Change conference.

“It feels amazing and is such a great incentive for all of us at Eco Age and the Green Carpet Challenge to keep doing what we do. With this honour now I can be even pushier with everyone I try to involve!” she said.

Some highlights from this year’s Green Carpet Challenge:

:: Meryl Streep in Eco Lanvin Dress
:: Livia Firth in Eco-Friendly Aramani
:: Javier Bardem at the 2012 ‘Skyfall’ Premiere in Eco Gucci

 

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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