Livia Firth, eco-fashionista and founder of the Green Carpet Challenge, has her eyes on the First Lady as someone she would love to see wear more ethical designs.
“She’s not strictly speaking a celebrity, but she’s one of the most inspiring women ever!,” Firth said during the 2012 Red Hot Women of the Year Awards. The 43-year-old also revealed that she’s planning on making next year’s challenge even larger.
”We already proved that ethics and aesthetics match and the red carpets are a big opportunity to communicate that. I’m hoping that we’ll keep doing what we do and more and more designers will want to join in. My ultimate goal is in a year’s time is to have a dedicated lane at the Oscars for people who are not wearing Green Carpet Challenge.
”We are collaborating with a lot of big names, more are in the pipeline for the next awards season which I can’t reveal yet. It’s very exciting!”
Earlier this month, Firth was honored as a Leader of Change for 2012, at the United Nations and Foundation for Social Change conference.
“It feels amazing and is such a great incentive for all of us at Eco Age and the Green Carpet Challenge to keep doing what we do. With this honour now I can be even pushier with everyone I try to involve!” she said.
Some highlights from this year’s Green Carpet Challenge: