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Five Jewellery Lines That Benefit Charity

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This featured editorial is brought to you by John Greed Jewellery, specializing in Pandora Charms in Lincoln, United Kingdom and online.

With the holidays just around the corner, many of us are scrambling for last minute present ideas. But rather than relying on another gift card or sweater, why not choose something meaningful — something that gives back?

For instance, why not consider one of these pretty jewellery lines, all of which help support a cause. Surely there’s a style and organization that’s close to your heart. With all these choices, looking — and feeling! — good is a breeze.

Daughter of Smoke and Bone Jewellery

The author's proceeds from the collection will go to Hurricane Sandy relief.

If there are any teenage girls on your shopping list — or bibliophiles in general — chances are they’re familiar with author Laini Taylor’s “Daughter of Smoke and Bone” series. The lush fantasy about angels, demons and wishes now has an associated jewellery collection that’s full of rock and roll edge. From the wishbone necklace pictured above (I own and love it!) to the bracelets inspired by teeth and vertebrae, this is one unusual literary-themed collection. And the bonus is that through January 31, all of the author’s proceeds are being donated to the Red Cross for Hurricane Sandy Relief.

Pura Vida Bracelets

Pura Vida Bracelets benefit a multitude of charities.

Pura Vida Bracelets is the joint venture of two surf-loving friends from California and a pair of creative Costa Rican brothers. Originally, the multicolored, beaded bracelets were only available in streetside markets in Costa Rica, but now the designs are now sold around the world. Portions from all sales benefit the Surfrider Foundation, and individual designs support various charities and causes. One dollar from each sales of the one pictured above (it goes for $5.00) benefits the Best Friends Animal Society. Other designs raise awareness about autism and breast cancer, and support causes such as Surfaid International, Japanese tsunami relief, the Fresh Air Fund and more.

Alex Woo Jewellery

Alex Woo's necklaces are designed to benefit specific charities.

Designer Alex Woo has several necklaces that benefit charities, and each was designed with a specific organization in mind. For instance, she said of her African Cats pendant (shown above right), “In celebration of Disneynature’s film African Cats and the 50th Anniversary of the African Wildlife Foundation, I designed a special pendant which captures the true beauty and essence of African wildlife.” Her high-end designs also target cancer charities and research. She designed one that aids Stand Up to Cancer, and co-created the Tree of Life pendant (above left) with actress Christina Applegate to raise breast cancer awareness. Her designs have also benefited the National Resources Defense Council, the American Cancer Society and the Vh1 Save the Music Foundation.


Me&Ro have designed pieces that specifically benefit six charities.

Me&Ro shot to fame more than a decade ago when Julia Roberts was spotted wearing the designs both in real life and in films. Now a hugely successful company (all designs are made solely in NYC), Me&Ro gives back by supporting six charities. According to designer Robin Renzi, the organizations “have been chosen in an effort to reflect our beliefs and ideals. To assist in fundraising, we have created a customized piece of jewellery to benefit each cause. 100 percent of the net proceeds from the sale of this jewellery go directly to each organization.” Beneficiaries are the Brooklyn Academy of Music, Hearts of Gold, Bent on Learning, the Joyful Heart Foundation, Kageno, The Miracle Foundation and the Tibet Fund.

Joan Hornig Jewellery

100% of the profits from Joan Hornig Jewelry sales go to the charity of the purchaser's choice.

Designer Joan Hornig’s motto is “philanthropy is beautiful,” which says a lot about her business model. Hornig started designing jewellery for herself in the 1980s, but a partnership with Bergdorf Goodman allowed to bring her designs to the masses — and by 2003, her jewellery was helping to support more than 500 charitable organizations around the world. According to Hornig, 100% of the profits from each purchase (all the designs are made in the U.S.) benefit the charity of the purchaser’s choosing. The checkout selection of Hornig’s website includes a list of all the available charities (and you can get your favorite added to the list); from there, all it takes is a click to designate the organization of your choice. Non-profits that are supported include animal rights, arts, education, environment, health care, human rights and social welfare.


With design styles and charities this varied, there’s bound to be something for everyone on your list. So this holiday season, why not kill two (metaphorical!) birds with one stone and choose gifts that help the make the world a better place, all while making your loved ones smile?

John Greed Jewellery opened in Lincoln in 1991, in which they believe jewellery should be exciting, innovative and expertly designed and that it should be sold in a way that reflected that. Selling brands such as Pandora, Thomas Sabo and Links of London, they can be followed on Facebook, Twitter and Pinterest.

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