Last year, Mozilla Firefox teamed up with Edward Norton’s social charity site Crowdrise to throw 12 celebrities and their causes together for some friendly competition. Whoever raised the most money for their charity would win an additional $25,000.
This year, Mozilla is upping the ante – with $100,000 in prizes available to causes that secure the most funding. First place is a cool $50,000, with $30,000 for second and $20,000 for third.
Ian Somerhalder, one of our favorite green-minded celebrities, is pushing really hard this year to score some of that coin for his Ian Somerhalder Foundation. As we’ve written about all year, the organization has lots of sustainable projects on-going – the largest of which is an incredible $5M animal sanctuary to help those that have been “neglected, mistreated and ultimately misunderstood.”
The recently-turned-34-year-old (Dec. 8) has been using his birthday to inspire fans to donate – and so far, they’ve brought the love – raising more than $25,000 and launching his org into third place in the Mozilla competition.
“I know it sounds simple,” Somerhalder writes on his birthday post, “but all donations big and small fuel our resources to continue expanding and making change for the voiceless of this planet: our skies, seas, energy, habitats and of course our furry friends.”
With fundraising lasting until January 10th, Somerhalder (with $25,531) lags only behind Jimmy Kimmel (with $27,349) and the rather interesting current first place holder “Organic Farming in Yiddish.” (with $27,478)
Jump here to view all of the awesome contestants and make your own contributions to organizations that are set to rock some pretty incredible change and action in 2013. We with them all the best of luck!