Are non-dairy eaters and drinkers rubbing off on others? They just might be, as the U.S. Department of Agriculture recently revealed the consumption of milk is falling.
The Wall Street Journal reports that “per-capita U.S. milk consumption, which peaked around World War II, has fallen almost 30 percent since 1975, even as sales of yogurt, cheese and other dairy products have risen.”
This will definitely affect the milk industry and as Tom Gallagher, CEO of Dairy Management Inc. says, the business “is coming to recognize this as a crisis.”
What’s causing the decline? The rise in bottled water popularity and those that consider milk a high-calorie beverage.
People who love milk might also feel discouraged by these statistics, but vegans and those that choose to drink soy, rice and almond milk, and cut out dairy completely, might rejoice in this news.
With the increase of childhood obesity and the fact that more children are drinking sugar-filled energy drinks and sodas, children are becoming less likely to drink milk, which is also another factor in the decline.
Many celebrities have even been ditching dairy to lose weight and stay healthy. For example, actress Megan Fox just announced she’s foregoing dairy to help her lose baby weight. She only gave birth in September and already has her smoking hot body back.
“I’m not eating dairy, that’s my biggest secret. It’s really hard on your hormones and it’s not good. If you want to gain weight, eat dairy. If you don’t, don’t eat it,” she explained.
Now, there’s no direct correlation between vegans, non-dairy diets and the decline in milk sales, but it could be part of the effect, as well as the large number of dairy-free milks flooding the market.
For the full article, and other facts, head on over to WSJ.com.
Photo Credit: Shutterstock