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Alicia SilverstoneAlicia Silverstone

WATCH: Alicia Silverstones Tells the Truth About Down

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Many don’t realize that veganism isn’t just about diet. Sure, they say no thanks to meat, dairy and eggs, but a true vegan also thumbs their nose at fur, leather, wool and down.

Countless campaigns have been done to bring attention to the cruelty in the fur trade, but down (feathers) has largely been left out of the conversation. Thankfully, PETA recruited Alicia Silverstone to put it all out there and explain why down is just as cruel to animals.

Silverstone says in her new video, “There is another industry that abuses animals that most people haven’t heard about until now. It includes millions of geese and ducks who are violently plucked bloody for their feathers in order to make down filled comforters and jackets sold in your local mall.”

According to Silverstone, workers yank the feathers out of the fully conscious (not anesthetized) birds by the fistful, sometimes so forcefully and fast that it rips open their skin. Birds are sewn up with a needle and thread (again, with no pain killers) and left to heal only to have their feathers regrow and torn out again. It’s a brutal process.

Just think how many times a bird would have to be plucked to fill even one pillow, let alone a comforter or jacket. Looking at it from that angle, that pillow doesn’t look quite so comfortable.

Watch the video below and tell us, have you said no to down?

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