Today, if you’re standing in line at Starbucks waiting for your favorite coffee beverage, be sure to take part in the company’s eco-friendly efforts by purchasing its $1 reusable plastic cup.
USA Today reports that the major coffee chain is looking to reduce its participation of adding waste to landfills with its new tumbler.
Handing over $1 really isn’t that much – especially if you’re benefiting the planet – but you will get that dollar back, as a dime discount is offered for each refill.
Each cup incorporates the Starbucks logo, resembles the paper version and even has lines etched inside indicating a tall or grande size.
According to Starbucks’ Jim Hanna, the company has previously sold reusable mugs, but thinks this low-priced one will earn more participants and steer them away from disposable coffee holders.
Hanna also noted “[Starbucks] test-marketing in 600 Pacific Northwest stores boosted the number of reusable cups 26 percent in those stores last November, compared with the same month a year earlier.”
CBS News has also reported that in 2008 the Seattle-based coffee company “wanted to serve 25 percent of all drinks in reusable cups by 2015.” The goal has recently been reduced to 5 percent.
Starbucks is just one of many food and beverage retailers that have received backlash for its use of disposable products and polystyrene foam packaging. However, the reusable mug is a definite step in the right direction and also encourages others to follow suit.
The reusable tumbler is available at all USA and Canada stores.
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