Chipotle Logo
by Michael dEstries
Categories: Eats, Vegetarian.

It’s about time.

Chipotle Mexican Grill, a fast-food chain that prides itself on using natural ingredients (and serves more naturally-raised meat than any other chain), has announced that they’re rolling out a shredded tofu option in San Francisco next month.

Called “Sofritas”, the tofu will be braised with tomatoes, chipotle sauce, and poblano peppers. Ironically, the move to embrace tofu as a meat-free option comes as Chipotle and other fast food restaurants struggle to deal with the rising costs associated with meat production.

“Beef and dairy prices have been rising because of the drought, which sent the prices farmers pay for hay and other feed skyrocketing,” writes the AP.

Should San Francisco embrace tofu, expect the chain to roll out the option to some of its additional 1,200 locations around the U.S.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • astrostl

    “Garden Blend” finally dead, then? It never made it to my area.

  • http://www.facebook.com/caroline.blakey.9 Caroline Blakey

    Interesting reason for going veggie and the sofritas sound great. After recent concerns with economy ranges of processed food here, going veggie is looking a better option all the time.

    • aldeka

      …by what standard is “sofritas” (or tofu in general, for that matter) not a processed food?

      Still, as a meat-eating tofu fan I’m excited for this. :)