After a series of successful small business competitions, fundraising campaigns, and help from all over, a mother and son team is getting ready to open Harlem, NY’s first-ever full service vegan restaurant.
“We want to introduce meat-and-fish-eaters to another way of eating, not to change anyone’s mindset, but to provide more options,” Brenda Beener told the NY Daily News. “And when you don’t force things on people, they tend to be a bit more receptive.”
Adds Aaron Beener, her 28-year-old son and manager, “We’re a super-strict, 100% vegan soul food restaurant with great appeal to omnivores and carnivores.”
The new Seasoned Vegan, opening February 23, will offer such familiar faux-meat entrees as Chicken Marsala, Baked Herb Drumsticks, Lemon Crusted Chicken Nuggets, Fried Shrimps and Chips, and BBQ Riblets.
“For us, soul food is any meal prepared by a chef who not only includes flavorful ingredients but also infuses tender love and care,” the pair write on their website. “With that as a founding theme, Seasoned Vegan gives typical Italian, Asian, Middle Eastern, Caribbean and American dishes a vegan, home cooked, soulful twist.”