2013 puppy bowl
by Michael dEstries
Categories: Animals, Causes, Film/TV.
Photo: Animal Planet

Perhaps Animal Planet should turn this into a weekly series.

The network announced today that all of the animals featured during its record breaking Puppy Bowl IX marathon Sunday (21 kittens from a New York shelter for the halftime show, and 63 puppies from 23 shelters nationwide) have been adopted.

More than 12.4 million people tuned in for the showdown of cuteness over the course of its 12-hour loop – up more than 43 percent over last year’s 8.7 million total. On Twitter, the Puppy Bowl was the most-buzzed-about show in all of cable, having the most Tweets all day Sunday and coming in second overall only to the Super Bowl. According to a release, celebs like Steve Martin, Miley Cyrus, Zach Braff, Martha Stewart and Mandy Moore all helped boost awareness for the event.

Not surprisingly, the show also received a giant boost from the Super Bowl blackout, with 1.1M tuning in from 8:51-9:00 PM – a 54% increase from the previous segment.

According to an AP article, producers of the event are exploring ways to incorporate older dogs into the festivities “since shelters have more trouble finding homes for them than they do puppies and kittens,” executive producer Melinda Toporoff said.

Check out video of this year’s MVP from Puppy Bowl IX below.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • http://www.facebook.com/ViciousSins Trudi Hoover Pagan

    DID ANIMAL PLANET NOT CATCH TMZ’S REMARK ON THE 1 PIT BULL PUPPY IN THE PUPPY BOWL? THEY NEED TO WATCH IT THEN BAN TMZ FROM COMMENTING ON THE PUPPIES WHO PLAY IN IT. THEY ALREADY GOT AN UNDESERVED BAD RAP. ADVOCATES WHO ARE TRYING TO UNDO ALL THE DAMAGE & LOVE HONOR & RESPECT THIS BREED, WE DO NOT NEED COMMENTS OR IGNORANT OPINIONS OF OTHERS SAID ON A SHOW SEEN ALL AROUND THE WORLD. NOT ON THIS SUBJECT. ITS UNFAIR. IT IS REALLY PATHETIC HOW SOME FIND THE NEED TO JUDGE THE BREED FOR WHAT MAN TEACHES IT DO. PLEASE MAKE ANIMALS AWARE OF IT. THEY DO SHOWS TO PROMOTE THE BREED, NOT DAMAGE ITS REP EVEN FURTHER. THANK YOU

  • http://twitter.com/lorettamariakw CleanGetawayTravel

    What about having something like an “All Star Game” or “Pro Bowl” for the older dogs. You could get sponsors, and celebs to help publicize it.