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matt damon water.org strikematt damon water.org strike

Matt Damon Launches New Humorous 'Strike' Campaign for water.org

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We laughed at the shallow, charity-for-the-sake-of-pride Matt Damon that appeared on Showtime’s “House of Lies” late last week – but today, we’re laughing at the creative humor the actual Matt Damon is using to spotlight the growing worldwide water crisis.

The 42-year-old and his organization water.org have launched a new campaign in support of World Water Day on March 22nd called “Strike With Me.” In the three-minute clip, set as a media event, Damon declares that he will avoid using toilets until more people are moved to do something about the lack of basic sanitation around the world.

Of course, using humor to raise awareness on a serious issue is something we’ve seen the actor use many times before. “It was Matt Damon’s idea two years ago: how do we persuade people to give a shit about toilets?” Chevenee Reavis, water.org’s director of strategic initiatives, told the UK Guardian.

“The concept of experimenting with comedy to generate new levels of awareness and participation in the cause is something we’ve been toying with for a couple of years,” said Damon. “If Sarah Silverman and I can generate millions of views on YouTube for something ridiculous, then we should be able to do better for one of the most important and solvable issues of our time.”

To support Matt and his Strike With Me campaign, jump here. Check out some of the additional follow-up clips for the effort below.

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