Professional race car driver and environmental activist Leilani Münter is once again using her spotlight on the racetrack to inspire action for the planet.
The 37-year-old is teaming up with 1% for the Planet, VegNews Magazine and Wildlife Works to get a “VegNation” race car on the track, encouraging millions of race fans to adopt a more plant-based diet.
“By adopting a more plant-based diet, we can each help curb climate change while also doing something good for our health, for animals, and for our taste buds,” said Leilani in a statement. “With more meat-free meals than ever being eaten today, we’re on the right track toward a more sustainable diet.”
Some will remember last year’s successful fundraising campaign by Münter and others to create a “Cove” race car to draw awareness to the dolphin slaughter in Japan. She ended up driving that one at Daytona and gained a great deal of press for the cause as a result.
According to the fundraising page, it will cost $100,000 to get both the car and team on the track for one of ten televised ARCA races between February and October. Organizers want to raise an additional $100K to have a trackside display with a vegan chef giving away food to the race fans – but if that’s not possible, at the very least, getting the car in front of 80 million homes is the goal.
“A vegan-themed race car that educates NASCAR fans about the global-warming effects of a meat-based diet deserves the full-blown support of the green community,” said VegNews founder and publisher Joseph Connelly. “Leilani has shown that she is the real deal, both walking—and driving—her talk. She’s a committed vegan, a dedicated environmental activist, and unafraid to take risks both on and off the track. VegNews is honored to be part of her crew.”
Can’t wait to see what this car ends up looking like! And if you’ve got $20K to give, you’ll also get some sticker space for your own org on the vehicle. To donate, or learn more, hit the official campaign site here.
Check out a hilariously dramatic trailer for the plant-based themed car below:
Photo credit: Shutterstock.com